About

8 years of UX. Still asking why before how.

I'm a UX researcher and designer with 8+ years of experience. I started in agency work — e-commerce, consumer health, professional services, software products — where fast turnarounds and varied clients taught me to read a problem quickly and design without the luxury of a long runway.

Since 2023 I've been at Volvo Group, and since 2025 leading UX across the Purchasing portfolio: enterprise software used by procurement teams, suppliers, and operations across multiple brands worldwide. Slower cycles, higher stakes, and a very different kind of complexity.

Across both: I care about the software most designers don't want to think about — mandatory, unglamorous, used by people who had no say in choosing it. That's where good research makes the biggest difference.

Focus areas

Enterprise & B2B

Software people are required to use, not software they chose.

Manufacturing & purchasing

Operational and procurement systems where complexity is the baseline, not the exception.

Team leadership

Leading design and mentoring practitioners moving into enterprise UX.

Workflow efficiency & AI

Finding where automation earns its place in processes people actually depend on.

A few moments

Workshop facilitation · cross-functional session · 2026

"Getting the right people in the room is half the research."

Contextual inquiry, Volvo Trucks · 2024

"Understanding the cab as a workspace — what drivers actually see, reach, and decide under pressure."

Fika · coffee & cookies with the teams we're cooking software · 2026

"The best alignment happens over cardamom buns."

UX Bootcamp · summary session · 2024

"Teaching is the fastest way to find out what you actually know."

Kind words

She doesn't hesitate to challenge norms and existing expectations — pushing us to think beyond visual UX features toward a user-first mindset. Meticulous, focused and professional.

Pooja Shetty IT Process Lead · client on ServiceNow portal upgrade Enterprise · 2025

Working with Alicja is fantastic. Not only is her eye for design spectacular, but her attention to brand essence is phenomenal. I have used her on multiple projects and will continue to.

Ali Mirza Client · brand & product design Brand · 2022

Alicja was a fantastic teacher during our UI course. Always well-prepared, sharing plenty of useful resources and offering assistance whenever needed. Her friendly attitude made the learning experience enjoyable for everyone.

Małgorzata Kowalczyk UX/UI Designer · course participant Teaching · 2024

We value the complexity of these services and the fact that we can always count on finding a design solution that is right for us — from building our visual tone of voice to the design of the website.

Anna Wojsa Co-Founder, Vratislavia Software · client Brand & web · 2022